Follow Your Mood – Mondegreen Winter

Mondegreen’s third season – Winter 2012 – was upon us, and their first Birthday fast approaching. Concepts for the seasonal photo shoot and creative direction for all preshoot/shoot and post shoot requirements were developed. Ideas that continued to support the brand positioning – free to be me, with this winter season theme being – Dreams – using the underlying themes in the range to tell a story. // With Mondegreen, I wear what I wear to let the world know where I’m at and how I’m feeling. With Mondegreen you can dazzle, shine or quietly sparkle … wherever your mood takes you. A world where I can spend time and Wander.