Heaven Scent Food Co. - Branding

They make the most amazing pies in the universe – but they didn’t have a brand. Others had tried. Nothing had worked. So when Heaven Scent Food Co. came to 2Di4, they had an existing business focused on gourmet artisan pies and they had a reputation at food markets. Now they wanted to expand their foot-hold with a new store and potentially new experiences at a wider range of venues. They needed an attitude that would reflect their pride in who they are and what they make. They wanted it to be cheeky and fun, capable of being used wherever their Heavenly Pies (and other food) might take them. Here’s an update on where the Heaven Scent Food Co. brand has got to. Come back for seconds later …