Martin Bosley - Artisan Packaging

2Di4 worked with distinguished New Zealand chef Martin Bosley to brand a range of his handmade artisan products he currently sold at the local Wellington City Market, but was looking to sell through specialty food stores around NZ.

The Brief; If you could have restaurant quality products at home from Martin, who is Martin Bosley at home.

The Approach: With the packaging 2Di4 looked to capture Martin's charm, quick wit and easy-going nature, his warm and understated personality and his absolute commitment to quality. Language on the products was key, it had to communicate that the products were designed to be versatile - must haves for anyone who enjoys cooking and entertaining at home. Dressings are also drizzles or drinks; sauces and vinaigrettes go with everything and anything, all written as though Martin was chatting to you about them with you. A wrap around label was designed to make the most of the space to tell the story of each product, and to help people get the most out of the products, each label included one of Martin's recipes on the reverse.

The range was made by hand, bottled by hand, lids dipped in wax by hand, labels slipped on by hand – secured by a black thick rubber band, then finally dates written in by hand. A little bit of Martin at home. 

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