Mondegreen - Fashion and Homewares
Ramp had an opportunity with an existing client who was looking to diversify their business and create a new multi channel New Zealand fashion and home wares business. Di was brought in to provide creative, design and art direction services and work with their creative client and Ramps extended team of specialists contracted for the job. The first challenge was the name. Mondegreen was an all time favourite on the clients list, originating from mishearing the musical lyric of “Laid him on the green”. So Mondegreen became about enabling you to express your own take on the world. To be able to sing to your own tune and express yourself. It sounded established and had a New Zealand-European flavour, It was individual, confident but with a timeless everyday spirit - all of which the client wanted to achieve.