Mondegreen - Summer

Mondegreen’s second summer was here, and concepts for the seasonal photo shoot and creative direction for all preshoot and post shoot requirements were developed. Ideas developed that continued to support the brand positioning – free to be me - with this summer seasons theme being inspired by the 1950's American Boardwalk – the Mondegreen designers used the underlying boardwalk themes in the range to tell a story with their prints and designs, which then was extended into the seasonal images. // With Mondegreen, I wear what I wear to let the world know where I’m at and how I’m feeling. With Mondegreen I can create my own summer.