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Madame Butterfly - Invitation

Di was asked to concept and design an invitation that reflected the TOWER sponsored ballet ‘Madame Butterfly’. The Japanese fan – a key icon from Japanese culture. Traditionally used in dance, and story telling. A three-dimensional paper fan, which opened up to a beautiful butterfly, ‘Madame Butterfly’. A Japanese Geisha illustration was commissioned to Stephen Fuller, dressed in a stars and stripes kimono symbolising her love affair with the American naval officer. Invitation text was on the reverse of the fan. Bold use of red, white, blue and black enhanced the visual language of Japan, the USA, plus love and death. The invitation became a gift in itself. There were many highlights working at Clemenger Design, and one of them was working on the wonderful TOWER invitations for events that TOWER sponsored.