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Tower Annual Report - Newspaper

Clemenger Design had Tower as a client, Di was the Senior Designer on the business. And it was time to help restore eroded confidence in TOWER’s reputation amid shareholders by reporting how changes within TOWER will help return it to profitability and to reassure key audiences that TOWER is still a significant corporate organisation. To show that changes are happening, the first signal was with the way the Annual Report was presented, and to present the way forward for TOWER through it’s people. The solution, a report that appears to be a ‘newspaper’. It allowed us to write articles and use a more journalistic approach to information and photography. To show an active, personal organisation through its people.